Tips For Planning A Trade Mission

Trade Missions, are an international trip by Government offices, trade organisations (such as Chambers of Commerce) and businesses, organised for the purpose of exploring international business opportunities......

Structure Of A Trade Mission

A trade mission typically involves: 

• Market analysis to identify the most advantageous trading opportunities.
• Identification of foreign partners, buyers, agents and/or distributors.
• A pre-mission briefing.
• Arrangement of 1:1 business/prospect meetings by the Council for attendees.
• Welcome briefing held upon arrival in the destination country.
• In-country seminars on export/import procedures, partnership options, market opportunities, methods of payments, distribution practices and latest trends.
• A meet and greet between mission attendees and foreign prospects  (group presentations / 30 minute presentations by each attendee to a larger audience).
• Pre-arranged 1:1 meetings with attendees and their pre-arranged prospects (anywhere from 10-20 depending on the length of the mission).
• City tour(s).
• Business site tour(s) – (where applicable).
• End of mission group dinner.
• Follow-up with prospects.

Benefits of Participating in Trade Missions

• Most trade missions will include meetings with senior level government officials in industry relevant ministries.
• Ability to meet other firms interested in the same market.
• Synergies are often created between trade mission participants through their sharing of market information and valuable networking.
• Opportunity to participate in pre-arranged group meetings, site visits and in-country briefings
• Networking events to engage with local business people and clients.
• One-on-one appointments: Appointments are scheduled by ITC trade specialists for mission delegates to meet with potential overseas buyers.
• Media coverage of the mission.
• Logistical assistance from ITC’s mission manager and support/advice on markets.
• Inclusion in mission email marketing, presentations and brochure(s) (circulated in advance of mission).
• Assistance with travel arrangements through appointed travel agent.
• Shared logistical costs (for example, brochures, transport, etc).
• A chance to network and exchange information with other missioners.
• Fully supported by in-country partner organisations.

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