Trade
Missions, are an international trip by Government offices, trade
organisations (such as Chambers of Commerce) and businesses, organised
for the purpose of exploring international business opportunities......
A trade mission typically involves:
- Market analysis to identify the most advantageous trading opportunities.
- Identification of foreign partners, buyers, agents and/or distributors.
- A pre-mission briefing.
- Arrangement of 1:1 business/prospect meetings by the Council for attendees.
- Welcome briefing held upon arrival in the destination country.
- In-country seminars on export/import procedures, partnership
options, market opportunities, methods of payments, distribution
practices and latest trends.
- A meet and greet between mission attendees and foreign prospects (group presentations / 30 minute presentations by each attendee to a larger audience).
- Pre-arranged 1:1 meetings with attendees and their pre-arranged prospects (anywhere from 10-20 depending on the length of the mission).
- City tour(s).
- Business site tour(s) – (where applicable).
- End of mission group dinner.
- Follow-up with prospects.

- Most trade missions will include meetings with senior level government officials in industry relevant ministries.
- Ability to meet other firms interested in the same market.
- Synergies are often created between trade mission participants
through their sharing of market information and valuable networking.
- Opportunity to participate in pre-arranged group meetings, site visits and in-country briefings
- Networking events to engage with local business people and clients.
- One-on-one appointments: Appointments are scheduled by ITC trade
specialists for mission delegates to meet with potential overseas
buyers.
- Media coverage of the mission.
- Logistical assistance from ITC’s mission manager and support/advice on markets.
- Inclusion in mission email marketing, presentations and brochure(s) (circulated in advance of mission).
- Assistance with travel arrangements through appointed travel agent.
- Shared logistical costs (for example, brochures, transport, etc).
- A chance to network and exchange information with other missioners.
- Fully supported by in-country partner organisations.
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