How Do Trade Missions Work?

Mission leaders and their support staff provide comprehensive assistance in pre-selected, target-rich markets. 



Exporters benefit from valuable face-to-face contact with potential customers, representatives and investment partners. The results of a well-executed trade mission are business leads that yield increased sales.

Why Go on Trade Missions?

Trade missions are the biggest bang for your buck. According to Dr. Joe Adams, a long-term successful mission leader for the State of Virginia: “You don’t have to worry about making appointments; you don’t have to worry about getting past secretaries; it is all pre-arranged. All you have to do is get a plane ticket and go.”

In terms of marketing, a well-organized and properly lead trade mission is a great leveraging tool.

What Do Trade Missions Offer?

A well-organized trade mission provides expert service and assistance to include the following activities:

·         Qualify potential customers pertinent to your company’s product.

·         Identify potential representation partners.

·         Provide contact with government and public officials.

·         Offer translation as needed.

·         Arrange logistics, including local transportation, accommodations, appointments, and meeting facilities.