How Do You Get the Most out of Trade Missions?

In many cases, trade missions will enable you to conduct more and better business interviews than you could do on your own.



Surprisingly, some trade missions provide the service and assistance free of charge. In some cases, they are even partially subsidized by the organizers. In these cases, all you have to do is purchase your airline ticket, pay for your lodging and simply show up.

How Do You Get the Most out of Trade Missions?

Based on my many years of experience as both a participant and a mission leader, the number one criteria for producing optimum results from a trade mission is to clearly define your expectations for participating on the trip. Be sure to write specific, simple and quantifiable objectives.

The second most important criteria to get the most out of a trade mission is to provide your mission leader with a one-page profile. This should be sent as far in advance as possible. One page is preferred as it can be faxed, emailed and handed out in pre-mission recruiting activity.

The first item of your profile should clearly state a one-paragraph description of your company. The second item should be a paragraph explaining, in lay terminology, your product or service. The third item is an explanation of the type of company and person you need to meet with. The fourth item to include is a brief list of your most important expectations.

This one-page profile makes it easier for the mission leader to understand how to best help you. It will also be a constant reminder to keep you focused and on track before and during your mission.

In summary, a well-organized and clearly defined trade mission can be one of your best marketing and sales tools to help you grow your business.